In 2009, Domino's risked it all... and won big. This video covers the surprising marketing campaign that Domino's Pizza bet its entire business on.
Through their unique print and digital adverts, and crazy TV commercials, the pizza company saved their stock price and went to the moon. Maybe you could learn from this strategy for your own brand or advertising campaigns?
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Sources:
https://spinsucks.com/communication/e...
https://www.homeworkforyou.com/static...
https://blog.unincorporated.com/domin...
https://www.campaignlive.com/article/...
And others too, forgot to save them. I haven't checked the reliability of these sources but I can't imagine anything in the video is too far wrong. Who knows 🤷🏼♂️