Building a matcha empire from managing ADHD and anxiety || Ep 4 with Marisa Poster
01:36 Why matcha? ADHD, anxiety and coffee
04:02 Building the PerfectTed team, product and brand
16:10 Finding early adopters for your product and dealing with negativity
20:46 Managing ADHD and a mentally-rigorous career
30:27 ADHD scepticism and overprescription
42:08 Pitching PerfectTed on Dragon's Den
48:02 Advice for pitching on Dragon's Den or Shark Tank
Marisa Poster is the co-founder of PerfectTed, a UK-based beverage start-up "on a mission to spread positive energy through matcha". Marisa came across matcha while managing symptoms of both ADHD and anxiety at university, but found that many consumers were put off by the grassy taste of some matcha powders. Marisa and her co-founders, Teddy and Levi, went about developing a canned drink within their suite of products which was showcased on the 2023 season of BBC's Dragon's Den. PerfectTed gained offers from all dragons, and accepted the combined offer of two dragons.
