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Tracking of conversion is the major part of campaign success. Facebook has its own tracking pixels functionality to track conversion data, but if you don’t have easy access to a developer, tracking code implementation will not be an easy thing.
The Facebook Pixel can be used for three main functions:
— Building custom audiences from your website for remarketing.
— Optimizing ads for conversions.
— Tracking conversions and attributing them back to your ads.
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