Adobe's Content Authenticity efforts - Adobe MAX Miami
In the modern world of fake news and mis-information, and now AI, it's more important than ever than we can trust that what we see online is authentic. Andy Parsons, Senior Director, Content Authenticity Initiative at Adobe talks to AP at Adobe Max 2024, in Miami, about Adobe's efforts to build authentication and verification tools into the image creation process that record any alterations to an image and provide reassurance to consumers of the media.
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Contents of this video:
00:00 - Intro
00:30 - Is Adobe trying to put the genie back in the bottle?
01:54 - How does Adobe Content Authenticity work?
05:35 - Is Adobe concerned that some platforms don't take authenticity seriously?
06:44 - When is it available?
07:45 - Will it make a difference in stemming the tide of mi-information?
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