The Dangers of "Pop" Christianity (Girl Defined Case Study)
Malcolm and Simone discuss the downfall of the Girl Defined sisters, who preached conservative Christian values but ended up disillusioned and unhappy. They argue this shows the risks of "pop religion" - churches promising secular pleasures rather than meaning. They say this led the sisters to see their unmet expectations as a betrayal. Simone and Malcolm advise religious communities to explain the emptiness of secular values rather than try to "out-compete" progressive culture. They believe this outrage marketing approach backfires by making congregants obsessed with what they're denying themselves.
