The Future of Customer Engagement: Meet The Boss Roundtable
Our roundtables are closed-door, exclusive discussions between c-suite executives with projects and challenges that require solutions.
To give you some insight into these discussions we've taken the top 3 topics from one of our latest roundtables on the future of customer engagement.
1) Firstly, it's all about obtaining a 360-degree view of your customer in an intelligent and non-invasive manner. Data is at the centre of this, however, with heightened consumer awareness of data usage and the loss of third-party cookies new ways to source data are required.
2) Secondly, the omnichannel approach remains imperative, using varying strategies per channel to engage consumers on the right channel at the right time. This can mark the difference between brand loyalty and a lost customer.
3) Finally, the importance of relationship-building with consumers was discussed. This takes the 360-degree view of your consumer plus the omnichannel approach to create high-value relationships. - but doing so at scale whilst remaining relevant.
Are you a c-suite executive with a specific project or challenge you need a solution for? Perhaps you have some insights of your own to discuss with like-minded peers, or, you simply wish to conduct some research and gain further insight on the latest trends.
Discover our Meet The Boss Roundtables as either an attendee or showcase your company as a sponsor. Check it out today: http://bit.ly/3Wcx7BH
