Why social media presence is important for business ? / social media marketing
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When marketing your business to consumers, one of the most powerful techniques is to establish a social media presence online. Not only can social media offer retargeting opportunities, but it can also increase brand awareness and discovery, provide an outlet for consumers’ product research, help you meet your marketing goals, and more. To better explain the importance of establishing this presence, this article will explain what a social media presence is, why this social media presence is important for your business, which platforms your business should be on, and how to build and establish your business’s presence.
A social media presence refers to the establishment and upkeep of a business’s social media profiles on channels such as Facebook, Instagram, and Twitter. Maintaining a consistent social media presence is extremely important for businesses, as it not only establishes authority, but it can also boost your business’s SEO score, increase brand engagement, and provide opportunities for marketing and brand discovery.
In fact, an established and consistent social media presence can get your business in front of consumers without running ads. Consumers spend around 2.5 hours a day on social media, which means that posting regularly on social media can bring your business’s social media posts right to consumers’ devices as they browse.
Being active on social media can also provide opportunities for online engagement. 70% of shoppers use Instagram to find their next purchase. Establishing and maintaining your business’s presence on social media can also clear potential roadblocks to consumer engagement; for example, more than 60% of consumers prefer messaging a business on Facebook over calling or emailing.
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