Ep 24: How AI is Revolutionising the Marketing Landscape
In this episode of the Skynet Chronicles, host Tim Davies welcomes Hayley, the founder and managing director of Keystone Marketing, to discuss the transformative landscape of marketing in the age of AI. Hayley shares her journey in founding Keystone Marketing over 11 years ago, focusing on strategic marketing for businesses looking to scale. The conversation dives deep into how businesses can evolve by embracing digital tools and AI technologies.
Hayley discusses a case where her agency transitioned a client from a basic Excel tool to a sophisticated AI-driven solution for supplier ranking and data management, improving efficiency and fostering a culture of data-driven decision-making. Additionally, Tim and Hayley address the challenges in traditional sectors, especially education, where a divide exists between tech-savvy students and conventional teaching methods, highlighting the importance of curiosity and adaptability in this evolving landscape.
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The Skynet Chronicles Podcast is brought to you by Project Rising (AI Consultancy & custom implementation, based in Peterborough UK) | Hosted by Tim Davies.
https://projektrising.ai
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