Saying fuck yes should be a daily occurrence in your business, your life your brand.
If it’s not a fuck yes why are you even doing it?!
When it comes to your brand if it’s not making you shout FUCK YES then it’s certainly not getting your customers saying fuck yes to working with you!
And if that’s not happening then something has got to change. Fast.
Your brand should be designed to get you & your customers screaming FUCK YES every time they see something from you.
“If it’s not a fuck yes then it’s a hell no”