Mastering Pinterest Ads: Unlock the Power of Performance Plus
In this episode, I'm diving into Pinterest's newly launched ad feature, Performance Plus. Announced at Pinterest Presents, this AI-driven tool simplifies ad creation and targets key performance goals like consideration, conversion, and catalog sales. Learn about the five key components and valuable insights on how to navigate this innovative system. Discover the benefits, potential risks, and real-world success stories, and learn how Performance Plus can fast-track your ad campaigns, making them more efficient and profitable.
✨✨ As you’ll hear in this episode one of our recommendations is if you dive into Performance Plus ads you should have someone to consult while you run ads. Book your consult call with our Pinterest Ads team to get started - https://bit.ly/3YohedB
✅ Pinterest Presents - / pinterest-presents
✅ More about Performance+ - / pinterest-performance-plus
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Timestamps
00:00 Welcome to the Simple Pin Podcast
00:50 Introducing Pinterest's New Ads Feature: Performance Plus
02:17 Understanding Performance Plus Ads
03:41 The Full Funnel Approach on Pinterest
04:34 Skepticism and Considerations for Performance Plus
06:01 Exploring the Performance Plus Suite
07:26 Customizing Product Backgrounds for Target Audiences
07:59 Maximizing Click-Through Rates with Backgrounds
08:25 Leveraging Audience Insights for Better Targeting
08:56 The Power of AI in Ad Customization
09:16 Exploring Performance Plus Features
09:34 Flexibility in Ad Management
10:20 Driving Conversions with Performance Plus
10:42 Real-World Success Stories
12:02 Addressing Concerns of Ads Managers
13:17 Practical Tips for Using Performance Plus
14:44 Engaging with the Community
15:20 Final Thoughts and Encouragement
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