Apidays Singapore 2023 - Revolutionize API Monetization: Togai's Game-Changing Strategy
Title: Pricing and monetization for the API era
Speaker: Aravind Sriraman, Co-founder at Togai
Apidays Singapore 2023 - Resilience to adaptability through digitisation
April 12 & 13, 2023
Aravind Sriraman, Co-founder at Togai, delves deep into the burgeoning API ecosystem, offering invaluable insights on how API-first companies can navigate the complexities of monetization. From the evolution of API products to the intricate dance of pricing and packaging, this talk is a treasure trove for anyone keen on mastering the art of API management.
https://apidays.typeform.com/to/i1MPEW
#targetdevelopers #GameChangingStrategy #ApiMonetization #Togai #GameChangingStrategy #IdealCustomerProfile #SubscriptionBasedPlatform #ValueMetrics #PricingInfrastructure
CHAPTERS:
0:00 - Intro
0:58 - Aravind's Background
2:04 - Why Togai
3:39 - API First vs Non-API First Monetization Strategies
5:55 - Monetization as an Output Strategy
6:31 - Developing an API Product Strategy
11:05 - Challenges in API-First Product Strategy
12:54 - Enhancing API Consumer Lifecycle Monetization
13:53 - Strategies for API Discovery
16:51 - Effective API Marketing Techniques
18:12 - Boosting API Adoption Rates
19:50 - Crafting a Business Model for APIs
21:51 - API Pricing and Packaging Insights
24:26 - Building Monetization Tooling for APIs
26:35 - Avoiding Pitfalls in API Monetization Tooling
27:48 - Q&A
🌐 For more insights and to dive deeper into the API industry, check out the following resources:
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