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Logo animation in After Effects involves creating dynamic and engaging motion graphics to bring a company or brand's logo to life. Utilizing Adobe After Effects software, designers can animate various elements of a logo such as shapes, text, colors, and effects to create visually stunning animations. Techniques like keyframing, masking, and effects manipulation are commonly used to achieve smooth and polished animations. These animations can range from simple transitions to complex, 3D-like movements, depending on the desired effect and branding objectives. Ultimately, logo animation in After Effects allows for the creation of captivating visuals that enhance brand identity and leave a lasting impression on viewers.