Creating for Pinterest | Ep 8 | 4Cs of Creative Effectiveness
In this episode, join Pinterest’s Nick Pigott & Dagmara Reczka and discover the insights from Pinterest’s largest scale creative study to-date. After analyzing over 100,000 advertising assets we’re sharing some of the key factors that drive the creative effectiveness of campaigns on Pinterest, and how advertisers can implement them to help drive incremental increases in key media metrics like click-through and video view-through rates.
Key points in the episode:
00:42 Analyzing over 100,000 ads
01:19 The 4Cs of Creative Effectiveness.
03:59 Optimizing your campaigns.
About Creating for Pinterest: Hosted by a cast of experts, this series unpacks how brands can harness the power of Pinterest for advertising. Join us to unlock unique opportunities for your brand to make more meaningful connections, and tap into a user experience where audiences are engaged in a way unlike anywhere else on the internet.
See all the episodes:
• Creating for Pinterest
Learn more about advertising on Pinterest:
business.pinterest.com
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