Google Shopping Smart Campaigns vs. Standard Shopping Campaigns | What's the Difference?

Опубликовано: 04 Февраль 2025
на канале: Sales & Orders

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Learn the key differences between Google Smart Shopping Campaign and Standard Shopping Campaigns so you can decide which works best for your advertising goals.

Time Stamps:
00:00 Intro
00:09 What are Smart Shopping Campaigns
01:34 What are Standard Shopping Campaigns
02:31 What are the Key Differences

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Google Smart Shopping campaigns leverage the power of machine learning, #automation and your historical data to show your ads to high intent users that are more likely to convert.

** How to Optimize Google Smart Shopping Campaigns - Beginner to Advanced Strategies :    • How to Optimize Google Smart Shopping...   **

Standard shopping campaigns use the product data from your merchant center product feed to create the ads for you. They can include the product image, title, price plus your store or business name.

** How to Create the Google Analytics Global Site Tag (gtag.js) for Conversion Tracking:    • How to Create the Google Analytics Gl...   **
Standard shopping campaigns give you full control over bidding, campaign structure AND PRIORITY, location targeting, negative keywords and much more.

You can also add some automation to standard campaigns.

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