How to Set Up a Scroll Depth Tracker in Google Tag Manager
If you're like us, you've definitely wondered how much of the content that you create for your website is actually being read by your site visitors. Luckily, we have a GTM events for that—scroll depth tracking. On this episode of Whole Whale TV, Account Strategist Whaler Olivia will walk you through the creation of a scroll depth tracker in Google Tag Manager. Scroll depth is a great event to track for content heavy sites. How far are visitors scrolling down your pages? A quarter of the way? Half? Find out with scroll depth tracking!This implementation requires a custom HTML tag, but offers great insights about user behavior.
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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