Career Alignment: What To Ask Yourself When Charting or Changing a Course

Опубликовано: 02 Ноябрь 2024
на канале: B2B Fusion

Conscious career planning, especially when it works, is an accomplishment admired by many but done by few. The good news is that it's never too late to establish (or re-establish) a guiding principle and be who you want to become. Just ask our guest Aaron Cullers, VP of Marketing at The Toubes Agency. He's spent time in different roles, both client and agency side, and has established a valuable perspective on what it takes to achieve impact and success, and how to know what's right for you.

Join us 8aPT/11aET Friday and bring your questions for Aaron. We'll talk about career planning and development, including the differences between different approaches to a marketing career. He'll talk about deciding where you practice marketing, for example, do you go with functional expertise that easily transfers from company to company? Or do you build domain expertise within a specific industry? And how do you know if consulting or practitioner or agency life will be your best fit? Join us as Aaron shares his advice lessons from his own journey to discover a "north star" and how he's allowed that to define his current career path- and how you can, too. Aaron is a former consultant and analyst with SiriusDecisions and Forrester, a marketing leader within multiple companies, and has also worked with respected B2B agencies.

0:00 Introduction
2:28 Poll results
16:20 Benefits of working with an independent career coach
20:09 Advice for those between opportunities in the current job market
22:08 Top questions for career course correction and alignment challenges in B2B
28:59 Choosing between client-side and agency-side opportunities
30:35 Career advice for junior professionals in the post-COVID environment