404 Errors - SEARCH & DESTROY - Diagnosing 404 (Page not found) Errors in Google Analytics (GA4)
Got annoying 404 errors showing up in your Google Analytics data? It's normal to have a small percentage of 404 errors in your analytics data but if you have it showing up near the top of the list like I did in this video, there's probably something going on that needs to be troubleshooted. I show you how I diagnose 404 errors in this video after a real client emailed me with this issue.
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