BARB Briefing: The 360° Audience View (April 2022)
BARB Briefing: The 360° Audience View will offer fresh insight into how audiences are watching linear television and streaming services today.
You’ll find out more about these topics:
• 2021 viewing headlines: the most-watched programmes and viewing trends from the year.
• Surveying the landscape: tracking the uptake of streaming services and how their audiences stack up against those for broadcasters.
• Understanding people’s choices: delving into what, when and how audiences are watching on linear and streaming services and breaking down binge-viewing behaviours.
• Lifting the lid on the streamers: a first look at the characteristics of Amazon Prime Video, Disney+, Netflix, TikTok and YouTube viewing.
Plus, broadcasters, advertisers and agencies will share how they are using the new SVOD and video-sharing data to benefit their companies and clients.
