Long Tail Keywords || What are they and why use them?
======= Long Tail Keywords =======
What are they?
A regular keyword is something short like "olive oil". So, a long tail keyword is something a little bit longer and more descriptive. Eg. "flavoured olive oil store" cuts down to a small fraction of all the pages on the internet that would contain "olive oil". You can also think of long tail keywords as "Natural Language Keywords"...I mean, think about what you'd say in a natural language and then set that as what your keywords would be for a particular web page. Eg. "how to cook fish with olive oil" is a much more natural way of saying things, and it's how a lot of people use search engines in the first place.
Why use long tail keywords on your website pages?
1. Better qualified traffic
2. Less competitive
3. Keeps your site agile
4. It's the most popular type of search
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