How AI Customizes Marketing: Tailored Emails Based on Purchase History
In this clip from "Nerding Out with Viktor," Luke Marsden explains how large language models (LLMs) are transforming email marketing by creating personalized newsletters. Instead of generic emails, AI can analyze a customer’s purchase history—like buying turmeric, ginger, and noodles—and recommend tailored recipes such as curries or ramen. This level of customization, powered by tools like GPT script, allows businesses to scale personalized marketing, delivering highly relevant content to users at the right time.
Luke highlights the effectiveness of AI in automating and scaling personalized marketing efforts, making it a game-changer for businesses looking to enhance customer engagement.
Watch the full episode to learn more about AI’s role in revolutionizing business applications!
