PPC Agency, Questions to Ask PPC Agency in 2024
Should you hire a PPC agency? What can a paid media agency do for your business? In this video, John Lincoln, CEO of Ignite Visibility and a renowned PPC expert, answers all your burning questions about the benefits of partnering with a paid media agency.
(00:35) Question #1: What does PPC agency mean?
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an ad is "clicked" on. But that's not the only way to run paid media ads. The best paid media agencies will be able to run ads based off of impressions and other models.
(01:04) Question #1: How many years of experience do you have?
Look for a response similar to "10 years with experience in _____." You'll want to work with a PPC agency with partnerships with the ad platforms you might want to advertise on as well.
(01:28) Question #2: Can you describe your approach to PPC strategy?
The best PPC company will be able to provide forecasting, media mix modeling, engineering solutions, and more.
(02:57) Question #3: What makes your PPC agency stand out from others?
John advises you to look at the PPC company's case studies, their awards, 5-star reviews, and partnerships.
(03:35) Question #4: How do you ensure transparency and client involvement?
John says you MUST own your own accounts! Agencies should not be setting up anything, unless you have full access.
(03:45) Question #5: What types of industries do you typically work with?
Your agency should have some experience working with companies in your industry.
(03:52) Question #6: How do you handle remarketing?
As we move towards a world where first-party data is prioritized, the best PPC agencies know how to reach your target audience without third-party data.
(04:21) Question #7: What PPC platforms does your PPC agency specialize in?
You'll want to look for a paid media agency that works with the platforms that are most applicable to your business. Some of the most popular platforms are Google Ads, Meta, Microsoft Advertising, LinkedIn Ads, TikTok Ads, and direct media buys.
(05:22) Question #8: How do you measure the success of a PPC campaign?
John suggests asking about performance goals, main KPIs, tracking, reporting, data analytics, forecasting and more.
(05:56) Question #9: What is your approach to keyword and audience targeting?
There's so many ways to target businesses online, and any of the best PPC companies will know how to layer audience targeting properly.
(06:29) Question #10: Can you provide examples of successful PPC campaigns?
Look for case studies and concrete examples of successful PPC campaigns. The best PPC agencies will have lots of impressive examples.
(06:37) Question #11: How do you integrate PPC with other digital marketing efforts?
John suggests looking for unique methods to weigh all the different digital marketing channels together to see which gives you the best return on your investment.
(07:15) Question #12: What are your billing and contract terms?
Be upfront about what you're looking for and make sure what the PPC agency offers matches your terms.
(07:18) Question #13: How do you stay updated with PPC trends and changes?
A good paid media agency will be following the latest industry blogs and influencers to keep the pulse on big changes.
(07:42) Question #14: What is your process for adjusting strategies during a campaign?
John notes that the best PPC agencies will be able to send out reports to monitor stats on a year-over-year basis as well as forecast into the future. From there companies should be able to make adjustments based on what they see getting the highest and lowest ROIs.
(08:36) Question #15: What does the first 90 days look like?
A paid media agency should be able to give you a timeline of what a launch looks like, how quickly they'll be able to get started, your expected ROI and spend.
Learn about our PPC agency here: https://ignitevisibility.com/services...
Leave your questions and comments below to learn more about how to hire the right PPC agency that fits your needs!
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