What is the Best Progressive Lens? The Power of Insisting on Varilux Lenses
Do you prescribe specific brands when you write your patients’ glasses prescriptions? In a recent poll on our Instagram account, 85% of you said that you do not.
Dr. Jerrold Fruchtman of Ridgedale Family Eye Care is our expert guest on this podcast, sharing his successful practice philosophy behind prescribing brand specifics from progressive design to AR coatings. His office recently participated in the Varilux Challenge - a 30-day challenge prompting eye care providers to lead with Varilux with every presbyopic patient. He shares the impact this challenge had on his practice and how he educated patients about the differences in product options at his office versus at wholesalers or online retailers who would not be able to fill the glasses prescription as he has written.
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