Lecture 32| Measurements of KPIs| Key Performance Indicators| Digital| ROE081| B.Tech.| AKTU
This video lecture will tell you about different KPIs like Unique Monthly Visitors, Cost Per Lead, Cost Per Acquisition (CPA OR CAC), Return on Ad Spend (ROAS), Average Order Value (AOV), Customer Lifetime Value (LTV), Lead-to-Close Ratio, Branded Search Lift, Average Position, Non-Brand CTR.
