How To Scale An E Commerce Store Doing SMMA
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In this episode, Lucas Keeler sits down with Andre, the founder and CEO of hologrowth.com, to discuss how to effectively scale an e-commerce store using social media marketing. Andre shares his three-layer growth system, which has been instrumental in helping numerous e-commerce brands achieve rapid and sustainable growth.
My Instagram: / lucas.keeler
My Twitter: / lucaskeeler2
Andre's Social Links:
Hologrowth: hologrowth.com
Instagram: https://www.instagram.com/andrej.tuma...
Youtube: / @andrejtuma
0:00 - Intro
0:10 - Introduction to Lucas Keilar and Andre from Holla Growth
0:39 - Overview of Andre's business and services
1:09 - Explanation of the three-layer growth system
1:36 - First layer: Conversion rate optimization
2:00 - Importance of optimizing the website for traffic
2:32 - Second layer: Getting the right traffic
3:02 - Using meta ads and Google ads for traffic acquisition
3:26 - Identifying the target audience and dream buyers
3:41 - Importance of average order value (AOV) and customer lifetime value (CLV)
4:05 - Impact of rising advertising costs on profitability
4:35 - Strategies for increasing AOV and CLV
5:00 - Importance of customer retention for business longevity
5:25 - Balancing between high AOV and CLV for profitability
6:17 - Challenges of productizing services for e-commerce
7:09 - Differences in business needs and bottlenecks
7:36 - Adaptability to changes in the e-commerce industry
8:00 - Using AI for business processes
9:15 - Benefits of AI in research and onboarding
10:26 - Automating research with AI tools
11:21 - Streamlining onboarding processes with AI
12:14 - Pricing strategies for social media marketing services
13:07 - Transitioning from performance-based to retainer fees
14:16 - Retainer pricing structure and client revenue targets
15:17 - Ideal client revenue range for best results
16:11 - Discussion on pricing models and client onboarding
16:34 - Andre's contact information and social media handles
16:56 - Call to action and links to Ascension
17:00 - Outro
