Have you built your first Squarespace website? But no one is visiting it? It's time you start to invest some time and energy into mastering the basics of SEO (search engine optimisation).
Essentially SEO is how your website is found by Google, and how highly Google ranks your website. Obviously, the better Google ranks your website, the more traffic your website is going to receive.
So in this tutorial I break down 5 actionable tips you can use to boost the SEO of your Squarespace Website.
1. Your Website Content and Structure.
You must have great website content, which people will find useful. This will help Google read your website, and understand what it is your website does. So make sure your pages are effectively written and have relevant content.
2. Post Content Regularly.
Google wants to see that you care about your website. So by posting regular blog posts, or uploading regular podcasts, you can show Google that your site is valuable.
3. Get Backlinks.
Backlinks are the best indicator that your website is valuable and that people should visit your website. Keep in mind, for the best SEO, you don't want "dodgy" backlinks from unreliable websites.
4. Page meta data.
This is how your page will show up in Google. So it's important to include the right keywords you want to appear for in Google in your meta data.
5. Mobile Optimisation.
More people are using phones to browse the internet now, than desktop devices. So it's important that your website appears correctly on mobile devices.
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