In this step by step tutorial we go over setting up LinkedIn Conversions. LinkedIn conversions allow you to track custom conversions for your LinkedIn advertisements. Custom conversions are objectives on your website like, email signups or Ebook downloads. Conversions will allow you to better understand how your ads are performing, and if your ads are really achieving what they're supposed to.
In this video we go over:
00:00:13 What conversions can be used for.
00:01:30 How to set up LinkedIn Insight Tag.
00:03:35 How to create a Conversion.
00:07:47 How to create a LinkedIn ad optimised for a conversion.
If you need help with setting up an advertisement, checkout • How to start Generating Leads on Link...
You should definitely be using LinkedIn Conversions because it allows you to track if your ads are actually succeeding. And this can be useful when reporting your results and understanding where to spend your money.
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