Best Brand Engagement Campaign - Digital Voices & Duolingo | GIMAs 2023
Digital Voices x Duolingo: Chunkz and Yung Filly
Digital Voices and Duolingo’s campaign aimed to test the effectiveness of creative partnerships with YouTube creators in unlocking the UK Gen Z audience demographic, raising awareness of the Duolingo app, and driving brand engagement and downloads.
The campaign's success can be attributed to the bold creative partnership established with influential UK Gen Z YouTube icons, Chunkz and Yung Filly. Through engaging content on YouTube and Instagram, the campaign garnered over 3 million views, effectively reaching and resonating with the target UK Gen Z audience.
The campaign's ability to leverage the popularity and influence of Chunkz and Yung Filly, while aligning with the objectives of raising awareness and driving brand engagement, played a pivotal role in its overall success. By engaging the desired audience and achieving impressive view numbers, the campaign showcased exemplary brand engagement and demonstrated its effectiveness in reaching and resonating with the target demographic.
Interviewer: Jack Shute
Check out https://influencermarketingawards.com/ for more details on the awards.
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