*Flashback Episode* | Self & Professional Growth with Irina Gilbertson
Welcome to Media in the Mix, the only podcast produced and hosted by the School of Communications at American University. Join us as we create a safe space to explore topics and communication at the intersection of social justice, tech, innovation & pop culture. This week we're throwing it back to a great episode with Irina Gilbertson!
Irina is a passionate, strategic marketing executive with over 17 years of experience. Her career has spanned a wide range of industries including consumer and B2B technology, media & entertainment, CPG, alcohol/spirits, financial services, healthcare and pro bono social/political issues she is dedicated to supporting.
She has led numerous high-impact, 360-degree campaigns for the world's largest companies (e.g., Amazon/Ring, Hulu, Intel, Microsoft, BMW, Toyota, Procter & Gamble, Nestle) in the world's biggest forums (e.g., Super Bowl, Olympics), building business and integrating messaging into pop culture. Fun fact: Irina helped develop Nestle’s first-ever Super Bowl spot for launch of Butterfinger Peanut Butter Cups.
In her current role at Amazon, Irina leads strategic campaign development for brand and promotional initiatives for Ring in addition to creative marketing operations.
Irina is a former ballerina turned avid runner and yogi. She and her husband live in Los Angeles with their three cats: Calypso, Houdini and Helios.
Timestamps:
(00:00)- Introduction to Irina
(1:59)- Path at SOC
(5:55)- There's no linear path
(7:15)- Advice on mentorship/networking
(10:22)- Internships around D.C.
(14:15)- Value of real-world experience
(16:58)- Hilarious email story
(19:20)- Becoming a hiring manager
(20:40)- Resume and portfolio building
(22:15)- Resume needs to tell a story
(23:28)- Keep updating your resume
(26:17)- "Tell me about yourself..."
(28:43)- Showcase your growth
(30:10)- Leadership Advice
(34:18)- Learn from a bad boss
(37:13)- Being bi-coastal and L.A. Intensive
(41:55)- Professors, they're just like us
(47:46)- It's not about perfection
(49:28)- Career Hopping
(51:07)- Resume page number & links
(56:35)- Proofread your resume
(1:00:18)- Closer
Check out Irina's LinkedIn page to learn more:
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