Today, our guest is Karla Fiske, Vice President of Product Management at Tebra.
Having previously led customer-centric product orgs at Experian, Arbonne, and Chipotle, Karla stepped in as the first VP of Product for Tebra’s Patient Experience division in June 2022 and quickly garnered cross-functional support for a unified product roadmap designed to mesh two merging companies into an end-to-end SaaS healthcare solution for SMBs.
On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Karla about her experience with mergers, particularly her role in integrating platforms at Tebra; the significance of communication, objective setting, and focusing on outcomes over outputs; and the 'product placemat' strategy to prioritize and communicate projects effectively across departments to minimize escalations and align organizational objectives.
Chapters
00:00 Karla's journey into product management
03:05 Transitioning across industries: strategies for success
09:05 Navigating mergers and unifications at Tebra
21:38 Focusing on outcomes over outputs
30:12 Solving communication and prioritization with a product placemat
36:55 The power of clear strategy and communication
Links
/ karlafiske
https://blog.logrocket.com/product-ma...
References
“The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter” by Michael D. Watkins