How to create a winning marketing campaign and how squash can help
A good marketing campaign is 20% creativity and 80% research and careful planning. But before this, you need to set the right goal. Alexandra Pautova, Head of Product Campaigns at Kaspersky shares how to launch a successful 360 marketing campaign and what results it can help to achieve. And after delivering wins at work, it’s time to win on the court with a game of squash for Alexandra, where she hones her strategic thinking.
00:00 – What the marketing campaign is
01:22 — How to plan a campaign
05:23 — Let’s play squash
06:34 — How to generate creative ideas
07:58 — Challenges
08:59 — How to measure the results
09:53 — Influence of the COVID-19 pandemic
12:00 — Successful campaigns
14:23 — Key things to remember
15:03 — Recommendations for young specialists
#kaspersky #marketing #ProductCampain
