UTM Tutorial for Marketers (& FREE UTM Builder)
If you're sending all of your traffic to the same page, how would you know where each visitor comes from? UTM Tracking, that's how!
In this video, we cover what a UTM is, how it came to be, and how to use it to increase your marketing ROI.
Get your free UTM Sheet 👉 https://bit.ly/utm-sheet
Use Google URL Builder 👉 https://ga-dev-tools.web.app/campaign...
0:00 - 0:17 - Intro
0:18 - 1:00 How UTMs were created
1:01 - 1:20 How UTMs work & UTM parameters
1:21 - 3:23 How to create a UTM code with Google URL Builder
3:24 - 4:34 Create and record your own UTMs with a Google Sheet
4:34 - 4:47 UTMs are case-sensitive! (you don't actually have to regex though, I misspoke)
4:48 - 5:28 UTM user experience
5:29 - 6:43 UTMs in Google Analytics
6:44 - 7:45 Use case for UTMs
7:46 - 8:24 Where to use UTM codes
8:25 - 9:06 How to use UTM Google Sheet & Outro
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Want to show a little support? Buy me a coffee! Or signup for an analytics consultation.
☕️ https://bit.ly/coffBrie
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Let’s connect! Find me on the interwebz..
🐦Twitter: http://bit.ly/briecapTW
👩💼Linkedin: http://bit.ly/briecap-LI
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Want to know more about me and my services?
🖥️ Visit my website: http://bit.ly/briecapSITE
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