Listing Presentation Car Analogy - Kevin Ward
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Check out http://YesMasters.com for more real estate training videos. The power of this car analogy is that it forces the seller to look at pricing through the eyes of a buyer (because that is how they relate to a car). The visual drawing it out on the board is the way you should draw it out on a note pad in the listing presentation so that the seller can SEE the point. Also, notice the tonality and pacing....and the way to engage the "seller" by getting their response as you talk to them.
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