What is Klarna? How Klarna became a Fintech Unicorn
What is Klarna? How Klarna became a Fintech Unicorn. When Sebastian Siemiatkowski, Niklas Adalberth & Victor Jacobsson launched Kreditor, which later became Klarna, they ran around in Suits with professional looking business cards trying to attract investment. Now Klarna, now for it's slogan of Buy Now, Pay Later has partnered with brands like ASOS, Nike & Adidas to offer financing for retail shoppers.
In this video, we explore how Klarna was founded, the history of klarna and how Klarna used Snoop Dogg in their advertising campaign.
Here's how it happened.
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