Don't choose extinction. Save your species before it's too late, says Frankie, the Dinosaur

Опубликовано: 28 Сентябрь 2024
на канале: Business Standard

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An extremely rare visitor turned up in the halls of the UN General Assembly, imploring world leaders and diplomats to act against climate change – a good old dinosaur!

In a campaign developed by the United Nations Development Programme (UNDP), the agency let ‘Frankie the Dino’ be their mascot to urge everyone not to choose “extinction” and act before it’s too late.

The 2.31-minute video starts with the huge dinosaur entering the venue, as diplomats representing various countries are seated in the hall. As the animal walks through the aisle, delegates are seen reacting in shock and bewilderment. While some gasp in fear, others take out their phones to record the unique moment, as it walks to the dais to speak.

The UNDP brought the extinct species to life using CGI as part of a campaign in which the prehistoric creature asks human beings, “At least we had an asteroid. What’s your excuse?”

“You’re headed for a climate disaster,” the dinosaur says from the podium at the UN General Assembly. “And yet every year, governments spend hundreds of billions of public funds on fossil fuel subsidies. Imagine, if we had spent hundreds of billions per year subsidising giant meteors.”

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