UX Maturity: Research and Analytics to drive an impact
As the largest marketplace in the region, Allegro is one of Poland's most distinguishable brands. With millions of users, how did Allegro establish a strong foothold in the region against the marketplace giants?
In this session, learn how Alina and her team use data and analytics to create a UX strategy that allows their business to scale and grow in such a competitive market. She will touch on:
How a localised approach to UX has created loyal users
How to embed UX in your product development
How to take change as an opportunity for improvements for the team
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