🤔 Understanding Performance Max Listing Groups

Опубликовано: 09 Октябрь 2024
на канале: Solutions 8

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Chapter 2 on our Performance Max Campaign Guide series is all about Listing Groups. Here's how you should look into them, the problems you might run into, and their solutions so you can better leverage the data for more conversions.

Listing groups are essentially from the smart shopping campaign that you had running added to performance max. But because of the structure of performance max, you have to treat your listing groups differently than how you would treat your smart shopping product groups.

In this video, John teaches you how to do that and more:
0:00 Intro and an additional feature on the Insights tab
2:54 Getting started with listing groups
7:11 Issues in the listing group metrics and how to solve them
10:37 How to extract your brand from your performance max campaigns
13:47 The Performance Max campaign optimization update that we're excited about!

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