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In this video, I'm going to show you what is the best Google Ads shopping campaign structure for your business.
Our website sells five different products with five different prices. Should I create separate campaigns for each product or use a single campaign with different ad groups? Really good question and a very interesting question. Five different prices. Now if the profit margins on each one of these are the same, then you could run the same campaign. But if they're different, then you will have different ROAS figures to run with or the cost per acquisition.
So then you should run with different campaigns. And I would for sure run different. Absolutely. Because keeps things very segmented. And then you know, because in the naming convention you can say that this campaign we are bidding at such and such ROAS or Target CPA. Yeah, absolutely. That's how I would go about it.
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