Difference Between Target CPA and Maximise Conversions Bid Strategy
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Difference Between Target CPA and Maximise Conversions Bid Strategy:
✅ Target CPA is for campaigns that:
➡️ Consistently generate a healthy number of conversions
➡️ Have a healthy search volume - meaning that the algorithm has a lot of data it can use to optimise the campaign
✅ Maximise Conversions is for campaigns that:
➡️ Have zero or very few conversions
➡️ Have a healthy daily budget available
➡️ Are not making full use of their daily budget
