Why Does My Spend Dip When I Use Target ROAS?
Watch this video to learn why target ROAS lowers your spend and controls your campaign activity and how you can optimize it.
Have you been using target ROAS and seen a dramatic drop in spend?
When you start to use target ROAS and increase your goal, Google will give you exactly what you need. But there's a catch: your cost and volume may drop!
In this video, John explains how the algorithm behind target ROAS works, how to optimize it to grow your business, and gives you some practical takeaways so you can start to use it right away.
Track and calculate your ROAS for FREE!
https://sol8.com/how-to-calculate-roas/
0:00 Intro
0:48 Diving right in: Target ROAS
5:58 What happens when you add ad spend
9:23 Useful tips to manage your ad spend
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