Blake Lively Talks ‘Betty Buzz’ And Dominating The Mixer Drink Industry
Whether she chooses to take a part in a Hollywood production or a major fashion event, Blake Lively always brings her “A” game, and that same dedication has progressed into the ongoing success of her sparkling non-alcoholic premium mixer line, Betty Buzz. Since launching Betty Buzz as its founder in September 2021, Lively, 34, has noticed the growing public interest and demand of her mixer products out on the market over these past few months.“It’s just been amazing to see how well-embraced this company has been, when we actually haven’t done any marketing,” Lively tells me. “We waited seven months before we did our first piece of marketing because I really wanted the brand to be able to subsist on its own merit, on its own flavors, on the experience that you feel even walking into a store and seeing it on a shelf. I spent three years building this company, from custom tooling the bottles to the flavors.”That first piece of marketing came in April with the debut of Lively’s Betty Buzz video ad, where she playfully expresses her endless desire for bubbles while highlighting her Betty Buzz flavors.“I had no interest in just like slapping my name on someone else’s brand,” Lively continues. “If I was going to build something, I wanted to build it because there’s nothing else out there like it and I wanted it to be the absolute best it could be, better than anything I had tried. I have the unfair advantage of having a very loud megaphone, but I can only sell one bottle that way and the drink itself has to sell the rest of the bottles. In less than seven months, we sold 2.5 million bottles - that’s over 100 thousand cases and that’s with no marketing, so it has been pretty cool to see that.”Lively’s Betty Buzz ad was created alongside her husband Ryan Reynolds and his Maximum Effort production company, as the real-life Hollywood couple has effectively found ways to playfully cross-promote their individual passion projects. In fact, Reynolds and his Aviation American Gin brand recently put out a Mother’s Day ad, where Lively’s Betty Buzz club soda was used in the making of the video’s holiday punch.“I mean, the idea of Betty Buzz came out of a partnership in the first place. My husband has a gin company. I was the at-home mixologist. I’m always making drinks for people. I don’t drink. I will sample a drink if I’m making somebody a beverage with alcohol - I’ll taste it to make sure that it tastes good, but the mixers that were available to me were things that I would not drink unless they were doused with alcohol. So, the idea came from our partnership. I mean, everything we do, we do together, for better or worse.”With Lively’s first job being a co-starring role in The Sisterhood of the Traveling Pants films, followed by her breakout role as Serena van der Woodsen on Gossip Girl, a beloved television character that would initially turn Lively into the early makings of a fashion trendsetter.
All data is taken from the source: http://forbes.com
Article Link: https://www.forbes.com/sites/jeffconw...
#lively #newsroom #newstodaydonaldtrump #cnnnewstoday #newsworldfox #newsworldnow #
