WhatsApp Forms + Enhanced conversions Google Ads (ENG SUBS)
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• MasterClass GRATIS Google Ads + Tag M...
Create enhanced conversions using WhatsApp Widget and Google Ads. Get the best leads.
0:00 - Introduction to the Tutorial
Sets the stage for the tutorial, emphasizing its broad appeal to beginners, intermediate users, and business owners wanting to optimize campaigns and performance.
0:32 - Introducing Kiko, the Expert
Builds credibility for Kiko as a knowledgeable guide, making the tutorial more trustworthy and engaging.
1:35 - Starting with Google Tag Manager
Clearly explains why GTM is the foundation for tracking, offering a practical starting point for beginners.
2:01 - Recommended Tools for WordPress
Provides actionable advice on installing GTM in WordPress, comparing simple and advanced options with specific plugin recommendations.
3:28 - Creating a GTM Container
Walks through the practical step of setting up a GTM container, demystifying the process for new users.
5:54 - Verifying GTM Installation
Emphasizes the importance of testing and verifying the GTM setup, a critical step often overlooked by beginners.
7:39 - Installing Google Analytics (GA4)
Transitions smoothly into setting up GA4 and reassures users that these powerful tools are cost-free.
9:06 - Explaining GTM Components
Offers a concise, beginner-friendly breakdown of GTM’s core elements—tags, triggers, and variables.
11:40 - Testing GA4 Implementation
Reinforces the importance of testing, showing how to use GTM’s preview mode to confirm GA4 is working.
15:13 - Setting Up a Conversion Trigger
Demonstrates how to create a custom trigger for a conversion event (e.g., form submission), a key skill for tracking conversions.
18:18 - Confirming GA4 Conversion Tracking
Shows the successful setup of a GA4 conversion event and explains the automatic data collection (e.g., UTM parameters).
20:36 - Enhanced Conversions Insight
Offers a nuanced expert opinion on when to use enhanced conversions, adding depth to the tutorial.
21:43 - Setting Up Google Ads Conversion
Transitions into Google Ads setup, showing how to bridge GTM with another platform.
26:26 - Adding Conversion Linker
Why it’s great: Introduces an often-overlooked but critical tag for accurate Google Ads tracking.
33:26 - Capturing User Data for Enhanced Conversions
Walks through capturing user data (e.g., email, phone) from the data layer, enabling enhanced conversions in Google Ads.
39:04 - Finalizing and Publishing
Wraps up the tutorial with a successful test of enhanced conversions and a call to publish, giving closure to the setup process.
40:08 - Practical Takeaway for Businesses
Ties the technical steps back to real-world value, emphasizing measurement and optimization for business success.
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