Google Ads Auto Apply Recommendations: Which ones to enable?

Опубликовано: 07 Ноябрь 2024
на канале: XYZ Lab

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Google Ads Auto Apply Recommendations: Which ones to enable?

➡️ Use optimised ad rotation
Enable if you would like the algorithm to serve the ads and assets with the best CTR more often

➡️ Add responsive search ads
Do NOT use, unless you would like the system to create ads automatically

➡️ Improve Responsive Search Ads
Do NOT use, unless you would like the system to modify your existing ads automatically

➡️ Expand your reach with Google search partners
The system will always enable Search Partners (use only if you would like to use Search Partners)

➡️ Remove redundant keywords
The system will remove keywords that are not needed from your campaigns

➡️ Remove conflicting negative keywords
The system will remove negative keywords that do not allow your positive keywords to serve impressions

➡️ Use optimised targeting
Do NOT use, unless you want the algorithm to go above and beyond your audience targeting

➡️ Upgrade your conversion tracking
The system will give credit for conversions across multiple ad interactions with data-driven attribution

➡️ Add new keywords
Do NOT use. The system will add new keywords to your ad groups.

➡️ Add broad match keywords
Do NOT use. The system will convert your keywords to a broad match.

➡️ Use Display Expansion
Do NOT use. The system will serve your Search Ads in Google Display Network.

➡️ Bid more efficiently with [Bid Strategy]
Do NOT use. The system will have the freedom to change your Bid Strategy at will.

➡️ Set or Adhust Target CPA or Target ROAS
The system will have the freedom to adjust your Target CPA or Target ROAS targets. Use only of if you do not have the time to manage your campaigns closely.