Struggling To BOOST Your Retention Rate? Fix This!
Did you know that the most important part of your video is the first 30 seconds? If you can keep your audience watching and invested for the ENTIRE first 30 seconds of the video, then you are MUCH more likely to increase your Retention rate overall!
One of the best ways to keep people watching in those first 30 seconds is to provide value that matches why the viewer clicked, and promise them the video is worth their time.
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What Is A Good Retention Rate On YouTube?
I’ve found there are two main analytics I need to hit to have a “viral” or well-performing video.
One of those is, of course, retention rate, I’ve found that with shorter videos, my retention rate needs to reach 50 - 55% in order to reach browse/suggested BUT for longer videos 40 - 50% is fine, sometimes even as low as 30% is fine on a longer video.
The reason for this? Well, if we look at my 9-minute video, 52% retention gave us 4 minutes and 42 seconds average watch time BUT my 32 Tips video is 30 minutes long, so a 42% retention gives 12 minutes average watch time.
YouTube favors longer watch times because it means they keep you on the platform longer, aka they can serve more ads on your videos. First, does this mean you should aim for a 50% retention rate every time? No! This is just what I see when I look at my content and my analytics.
Your only goal for retention rate should be that every video tries to improve and be better than the last, just increasing it slightly with every single video.
🕘Timestamps:
0:00 The Most Important Part Of Your Video!
0:30 How To Boost Your Retention Rate In Under 30 Seconds!
1:15 How To Use Retention Rate Graphs To Fix Retention!
2:15 How I Used Simple Tricks To Blow Up A Video!
4:05 How To Keep Viewers Watching The ENTIRE Video!
5:50 Why Viewers Get Bored And Leave Your Videos
6:50 How To See What Parts Of Your Video Are Boring
7:20 The EASIEST Trick To Boost Retention Rate
8:30 How New YouTubers Ignore This Important Step!
9:05 Where To Get Engaging Music For YouTube
10:50 This One Mistake DESTROYS Retention Rate
11:25 What Is A Good Retention Rate On YouTube?
13:30 How Long Should A YouTube Video Be?
14:50 The Second Most Important Factor To Growth!
How Long Should A YouTube Video Be?
Well, if we look at my 9-minute video, 52% retention gave us 4 minutes and 42 seconds average watch time BUT my 32 Tips video is 30 minutes long, so a 42% retention gives 12 minutes average watch time.
YouTube favours longer watch times because it means they keep you on the platform longer, aka they can serve more ads on your videos.
Does this mean we should all stretch our videos out to be longer? After all, my 30 minute video needed a lower percentage to do well? And the answer? Absolutely not, a video should be as long or as short as it needs to be to keep people watching and get the message, goal, value, or entertainment across
The style of this video is similar to Alpha Gaming and VidIQ in parts. A large influence on this series has come from content creators like Filmbooth and Nutty.
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