🤖 Guide to Creating Google Ads Seasonality Adjustments
Seasonality adjustments are an advanced tool that can be used to inform Smart Bidding of expected changes in conversion rates for future events like promotions or sales.
Watch this video as our Director of Operations, Leandra Green, and our Google Ads Specialist, Cindy Marin, share how you can create seasonality adjustments, including the following:
What seasonality adjustments are
When to use seasonality adjustments
Common misconception of advertisers about seasonality adjustments
Important factors to consider when running seasonality adjustments
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0:00 Intro
0:35 How to Create Google Ads Seasonality Adjustments
2:50 Black Friday online sales set a new record
4:12 What are seasonality adjustments?
6:29 Work with the best Google Ads agency on the planet
10:15 Setting the conversion rate adjustment
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