How to Exclude Mobile App Placements from Performance Max Campaigns (Google Ads)
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How to Exclude Mobile App Placements from Performance Max Campaigns (Google Ads):
1️⃣ Navigate to Content from the left-hand-side menu
2️⃣ Click the pen
3️⃣ Select App categories
4️⃣ Select the App categories you would like to exclude under Apple App Store and Google Play
5️⃣ Your exclusions will be applicable for all your campaigns in your Google Ads account
That's it!
