Google Analytics 4 vs. Universal Analytics
Which should you be using? Is Google Analytics 4 worth it?
Brie E Anderson spills the tea 🐸☕️
0:00 - 2:32 Intro
2:33 - 5:24 Google Universal Analytics Setup
5:25 - 7:44 What a new Google Analytics 4 property looks like
7:45 - 8:35 Will universal analytics data be available in GA4?
8:36 - 10:14 Search console data in Google Analytics 4
10:15 - 13:50 Differences in menus
13:51 - 16:15 Google Analytics Pros and Cons
16:16 - 17:18 User vs. Traffic Acquisition
17:19 - 18:42 NOT BOUNCE RATE IN GOOGLE ANALYTICS 4 (Engagement Metrics)
18:43 - 22:07 Privacy in GA4
22:08 - 26:50 Customize Reports in GA4 with Explorations (with anomoly detection & predictive analytics)
26:51 - 27:30 Sharing reports in GA4
27:31 - 30:11 Recap
30:11 - 31:15 Marketingmerchstore.com
