In this detailed guide, I share my top strategies for designing ad creatives that not only capture attention but also convert viewers into customers. Whether you're a small business owner, a digital marketer, or an advertising professional, these insights will help you elevate your advertising game in 2024.
👉 Create static ads in seconds with my 300+ pre-tested templates for DTC brands: https://fraggell.pro/24ZG0a
👉 Improve your creative workflow. Save ads, build briefs, and more with Foreplay: https://fraggell.pro/xF0C0K
👉 Get more sales with proven CRO training with Conversion Rate Academy: https://fraggell.pro/dW4U2c
👉 The tool I use for YouTube SEO: https://www.tubebuddy.com/Fraserc
Are you a DTC brand and looking to build your revenue? We can help! My agency Fraggell Productions is an e-commerce video agency making video ads that convert. Apply to work with us today: https://fraggell.agency
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My Agency: https://fraggellproductions.com
Twitter: / sourfraser
Instagram: / frasercottrell
On this YouTube channel, we chat about all things marketing, business, and tech. Follow me as I run an Ad Creative agency here in the UK. Listen to my tips and tricks on marketing and how you can become better at video marketing.
0:00 - Introduction to Effective Ad Creatives
0:09 - Overview of Five Ad Types for This Year
0:33 - GIFs: Short Form Video Creative Explained
1:24 - Tutorial on Creating GIF Content
2:02 - More Examples and Uses of GIFs in Ads
3:07 - Highlighting Effective GIF Campaigns
4:02 - Statics: Simple Ad Creatives That Convert
5:01 - Comparing Us vs. Them Statics
6:06 - Problem Solution Video: Educating Customers
8:36 - Product Demos: Showcasing Product Benefits
10:32 - Testimonials: Leveraging Social Proof in Ads
13:30 - Conclusion and Call to Action