How Rande Gerber took Casamigos from 0 to $1 Billion in Less than 4 Years

Опубликовано: 16 Октябрь 2024
на канале: Studio 22 Podcast

3,653

Rande Gerber is an entrepreneur, designer, and co-founder of Casamigos Tequila. In this episode, Rande talks about partnering with George Clooney and Mike Meldman to create Casamigos Tequila and how they've managed to maintain authenticity around the brand. He discusses what it was like going from designing bars and restaurants around the world into creating and selling alcohol products. Rande talks about his career path, and balancing work and family life. This is a great episode for any Casamigos Tequila drinkers, and for anyone looking to learn more about branding and marketing, social media and work/life balance.

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