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Prior to their nationally-televised game vs Deion Sanders's University of Colorado Buffaloes on September 16, 2023, Colorado State's head football coach Jay Norvell stated remarks on his podcast that Sanders took for personal attacks against his level of class and respect for others. Sanders then responded by gifting his entire football team sunglasses, courtesy of his endorsement partner Blenders Eyewear.
Boardroom's Gabe Oshin then breaks down Deion Sanders ability to make the most of the hype and talk surrounding the game to boost and amplify his sunglasses endorsement.
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