Cultivating Collaboration & Customer Centricity Across the Entire Enterprise | UXDX EMEA 2023

Опубликовано: 20 Декабрь 2024
на канале: UXDX

Explore the essentials of cultivating a customer-centric culture in large enterprises with Mariné Palamutyan and Morgan Davis from DocuSign. This insightful talk delves into the strategies and benefits of implementing a customer-focused approach, breaking down organisational silos, and fostering collaboration in a large-scale business environment.

Introduction to Customer-Centric Culture:
Understanding the concept of a customer-centric culture in enterprises.
The significance of customer focus in organisational transformation.
Strategies for breaking down silos and fostering collaboration.

Building a Collaborative Environment:
Techniques for promoting cross-functional teamwork in large organizations.
The role of UX research in enhancing customer experience.
Keys to effective communication and collaboration within enterprises.

Common Challenges in Cultivating Customer Focus:
Identifying and overcoming barriers to customer-centricity in big companies.
The pitfalls of ignoring customer insights in decision-making.

Impact of a Customer-Centric Approach:
How a customer-focused culture benefits enterprise-level organizations.
Real-world examples of successful customer-centric strategies at DocuSign.

Mariné Palamutyan and Morgan Davis emphasise the transformative power of a customer-focused and collaborative culture in enterprises. They inspire the audience to embrace these strategies for organisational success.

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